Justine McClymont – Environment and sustainability writer

Hello! My name is Justine and I’m an environment, sustainability and regional tourism copywriter and content writer based in the Northern Rivers NSW, Australia.

I work with for-purpose organisations, fabulous brands, government agencies, NGOs and Certified B Corps to connect with the people that matter – and to change the world for the better.

I’ve written and created content for some of the biggest names in the game including WWF-Australia, dirtgirlworld, NSW National Parks & Wildlife Service, NSW Environment Protection Authority and WorkForClimate.

When it comes to regional tourism, I've written content for Australian tourism destinations like Coffs Coast Tourism, Clarence Valley Tourism and Wolgan Valley (Greater Blue Mountains).

I'm also an experienced feature writer with articles published in Australian Traveller, SBS Food, Outback, ABC Organic Gardener, Time to Roam, Go Camping and City Permaculture.

Why work with me? Well, to start with I have a degree in environmental science and more than 20 years' experience in the environment, sustainability and nature tourism industry. So I have expert knowledge of this ever-changing field. This means I'm able to translate complex information into engaging content to motivate and inspire your target audience.

Before starting my own business, I spent many years working on environment and sustainability policy, projects and communications for state and federal environment government agencies.

In fact, I started my career working for Australia's first dedicated climate change agency. And I've also worked on tourism and conservation marketing for the NSW National Parks & Wildlife Service and online content publishing for the NSW Office of Environment and Heritage. You can find out more about my background on LinkedIn.

I live on Bundjalung Country in the Clarence Valley / Northern Rivers NSW, but work for clients all around Australia.

I believe in the power of using words as a force for good.

If you're in the business of doing good for people and the planet, then I might just be the writer for you.