Hello! My name is Justine and I’m a freelance writer, content creator and communications specialist based in the Clarence Valley on the NSW north coast. I specialise in environment, sustainability, tourism, lifestyle and business.
So what exactly do I do? I help NGOs, corporate clients, government agencies, tourism bodies and content marketing/PR agencies tell stories with heart. I create inspiring content that connects with customers and community. This might be through a series of blog posts, targeted media releases, branded content or newsletters. I work with organisations and brands to identify story ideas, develop content calendars, produce content and rollout marketing and communications campaigns.
I started my journey as an environmental science student and worked for Australia’s first dedicated agency on climate change back in 2001.
I’ve worked in online publishing, marketing, policy and project management roles in the environment, sustainability and tourism sector for over 15 years.
I worked for seven years for the NSW National Parks & Wildlife Service where I had the privilege of working to protect and promote stunning national parks landscapes, fascinating wildlife, ancient world heritage rainforests and Aboriginal cultural heritage.
I’ve also worked on renewable energy, water policy, conservation planning, threatened species and conservation volunteering programs.
In 2012 I completed a freelance writing course with the Australian Writer’s Centre and have written lifestyle, travel and environment feature articles for national print and digital publications including SBS Food, Australian Traveller, RM Williams Outback, ABC Organic Gardener, Time to Roam and Go Camping magazines.
I’ve also created content and publications for leading environmental organisations, tourism bodies and storytelling agencies including the NSW Office of Environment and Heritage, NSW Environment Protection Authority, One Million Women, North East Waste, Clarence Valley Tourism, Coffs Coast Tourism and Filtered Media.
If you’re interested, you can find a bit more about me on LinkedIn.
I work remotely for clients around Australia and would love to chat further about working together. Drop me a line and let’s talk.