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Justine McClymont

Environment and sustainability copywriter

January 18, 2021

My Octopus Teacher: science communication and storytelling

Have you seen My Octopus Teacher, the documentary film that everyone is raving about? What did you think about it?

I think it’s a fascinating insight into octopus behaviour and intelligence. It’s also a stunning example of science communication and storytelling.

There is a bit of a debate about whether the narrator should have put himself front and centre in the story, and the level of anthropomorphism (meaning the attribution of human characteristics or behaviour to non-human entities, including animals). I was uncomfortable about this at times, but I was equally moved by it. At the end of the day, and weeks later, I still find myself in awe and intrigued by this film. I keep returning to it in my mind and I wonder why. It’s made me curious.

If the aim of the film was to inspire people to dive deeper into the incredible beauty of nature and wildlife, I think it was a job well done. There is so much we have left to discover, so much we may never know, and so much we HAVE to protect.

This Australian Geographic article is an interesting read.

And if you haven’t watched the film yet, you can find it on Netflix.

Check it out and let me know what you think!

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Poem by Justine McClymont | Hand lettering by Natasha Saba

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Flipping over to the first day of Winter. The bank Flipping over to the first day of Winter. The banksias hold a longheld place in my mind, mostly because of childhood stories, but also because of walking the tracks in the bush. 

What plant, what flower, what seed sits deep in your memory?

@jess.keeli.creative paints a picture and I stand on my balcony, feeling the winter sun on my feet, and wondering what stories of nature you all carry with you today. 🍃

#nature #naturelove #naturewriting #writersofinstagram #inspiration #natureart #seasons #winter
The weekend that was. 🌾 Where the magic of the The weekend that was. 🌾 Where the magic of the Clarence Valley and the creativity of the Tablelands collide.
Want to change the world with the power of words a Want to change the world with the power of words and story? If you’re writing copy or content to create positive environmental or social impact, NEVER underestimate your audience. 🌏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You need to be aware that your audience, community or customers might well be ahead of the game when it comes to awareness and action.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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They WANT better and they EXPECT to know how your organisation or brand is stepping up to do better too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Through great content and stories, you can step out and lead. Don’t sit behind the crowd. Don’t lag behind your audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Show them how you’re doing better.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Show them how you’re not greenwashing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Show them how they too can play a vital role in creating positive environmental and social change.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Remember, it’s a conversation. And you don’t do this overnight through one piece of content. You grow it and build it over time with care, patience and switched-on thinking.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be genuine.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be respectful of where your audience is at.

Start creating some good and allow your community – no matter how big or small it may be – to do the same. 🌱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What do you think? What does your audience or community want to see from you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#copywriting #contentwriting #corporatewriting #communications #content #contentmarketing #environment #sustainability #climate #sustainablefood #regenerativefarming #ecotourism #nature #wildlife #socialimpact #climatecommunications #writingforimpact #writingtips #environmentwriter #sustainabilitywriter #socialimpactwriter #wordsforagreenerworld
Happy World Bee Day for tomorrow! I've been so luc Happy World Bee Day for tomorrow! I've been so lucky to write quite a bit about these little creatures in my work. Bees are so fascinating and play such an important role in the natural world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know they have a special dance called the "waggle" which they use to communicate with each other? When a bee returns to the hive, it will use this dance or code to tell the other bees where to find the best flowers. The specific movements indicate the actual direction and distance of the flowers. They are so clever! And because they are such wonderful pollinators, bees play an incredibly important role in making sure we have food to eat. The truth is, our farms and agriculture system as we know it would collapse without bees and our other pollinator insects. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One of the best things we can all do to help our bees is to avoid using pesticides in our environment. It's one of the reasons why I don't use chemicals in my own little garden and backyard. I prefer to let nature do its work.⠀⠀⠀⠀⠀⠀⠀
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I love the happy colours in this photo. It just makes me smile. 🐝🐝 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#worldbeeday #bringyourbuzz #bees #beelove #beehappy #nature #environment #sustainablefood #sustainablefarming #foodsecurity #biodiversity #copywriter #contentwriter #environmentwriter #naturewriter #sustainabilitywriter #wordsforagreenerworld
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